Playing the game

This coming week, I will be attempting to play the game at Play the Game, a major sport conference taking place at Coventry University (www.playthegame.org/conferences/play-the-game-2009.html). That is, I will be trying to blog and Twitter about the main issues each day. Ahead of the conference, it is worthwhile considering its main themes:

• Ethics in governance: Will sports federations come clean?
• Between Beijing and London: Mega-events as drivers of development
• Business battles: The power struggles in football
• Match-fixing: A blow to the core of sport
• Terrible teenagers? Sport’s quest for the hearts and minds of the youth
• Anti-Doping: Will the technological arms race come to an end?
• Paralympic athletes: More different than the rest?
• Sport for the Good: What is it good for?

Do these themes represent the biggest challenges facing sport at the moment? Are there other key themes that are missing from the programme? In which case, how should a conference of this nature actually address these issues?