OK, OK, OK, OKaka

OK, OK, OK.....I know I said I wouldn't blog about football again for a while, but with an (un)reliable source having told me me that Kaka will sign for Real Madrid tomorrow, I couldn't resist. Apologies to the non-football lovers. Real's seemingly imminent signing of Kaka from AC Milan has been brought about by the re-election as club president of Florentino Perez, the man who splashed the cash when he was previously Madrid's president thereby ushering-in the 'galacticos' era of Ronaldo, Zidane, Beckham et al. What are we to make of Kaka's signing, and will it be followed by the signings of Ronaldo, Fabregas and Ribery? Are we on the cusp of a new galacticos era? What does Kaka's signing reveal about Real Madrid's commercial strategy, their marketing strategy, and their approach to on-field performance? How will this and other possible signings impact upon the club's brand, and the targetting of overseas fans? Will the size and nature of such transfer deals further skew an already highly distorted transfer market? Will Kaka's departure undermine Italian football, causing even more problems for the nation's football leagues than they have already? To what extent will Kaka's expected arrival reinforce the position of Spain's La Liga as one of the world's 'Big-2' (alongside England's Premier League)? And a final question: where is Florentino Perez getting the money from to engage in such player acquisition and remuneration? Last time round, he sold Real Madrid's training ground as real estate, netting the club upwards of Euros 400 million. Where is he getting the money from this time and what problems, if any, might these cause for the club?