Basketball Nation

An interesting story on the Sport Business website, which addresses the emergence, growth and strategic plans of Euroleague basketball: http://www.sportbusiness.com/print-edition/conquering-continent In the article, some of the sport's leading teams are mentioned, including the polideportivos of Real Madrid and Barcelona (both often better known for their football teams). Given the view being stressed by some commentators that China has become a basketball nation, and the fact that basketball is one of the United States' most popular sports, what might be the implications of Euroleague success for the overall success of the family brand? That is, could the polideportivo structure of these two clubs confer market advantages upon their associated football teams in attempts to secure market share, in countries like China and the US, ahead of rival football teams like Manchester United, AC Miland and Bayern Munich?