Personality crisis?

A posting on this blog a couple of months ago highlighted state payments that had been made to Tiger Woods in return for the player's appearance at the Australian Masters golf tournament this November. Early indications are that there will be record demand for tickets as a result of Woods playing in the competition, something that has been reinforced by a sensible ticket pricing policy which will only lead to in an increase in prices for the finals day's rounds. Are the expectations surrounding the event merely hype on the part of the organisers, who are no doubt keen to ensure that the $3 million outlay on Woods is recouped? Is the potential success of the event down to the creation of an appropriate pricing strategy? Or are we to conclude that golf is now simply a personality-driven sport? More damningly, a one-person personality-driven sport?