Hello Moto

While F1 does its best to destroy itself through a mixture of politics, a failure to agree how the sport should move forward, and the absence of truly exciting racing, a rival motor sport series goes from strength-to-strength, providing a lesson in how to re-organise, brand and deliver exciting motor sport. Motor cycling's international MotoGP series is thriving; in the last race, the Catalunya GP in Spain, Valentino Rossi was victorious after the lead had changed three times on the last lap alone. Heading into this weekend's Dutch Grand Prix at Assen, three riders were tied at the top of the championship - Rossi, Casey Stoner and Jorge Lorenzo. The sport is a phenomenon, with a huge following in countries like Spain, Italy and France, and races in countries as far afield as Qatar, Great Britain, Japan and the United States (http://www.motogp.com/) One simple question: such has been the success of MotoGP over the last decade, what can F1 learn from its two-wheeled rival?