Sunday, 5 July 2009

Game, set and snatch

Much has been made over the last fortnight of the potential rise in Andy Murray's endorsement income should he win Wimbledon. He isn't going to win, but Roger Federer might win his 15th Grand Slam tournament title. In which case, will this have any perceptible impact on his endorsement income? Is Federer operating at the optimum level of endorsement income already, and will any additional income generated by by a Wimbledon win have a marginal impact? Or could a win at Wimbledon propel Federer to an unprecedented level of endorsement income?

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