Fans the key to good governance?

Speaking in the wake of allegations made against Allen Stanford, the British government's Culture Secretary, Andy Burnham, has stressed that sport will start losing fans in huge numbers if good governance principles are not established in sport. Are fans therefore the key to creating and establishing these principles? Will fan dissatisfaction with, and protests against, weak governance be the most important motivation for change in sport? Do sports fans have any conception or notion of good governance? Do they actually care about good governance, particularly if 'their' team or sport prospers, even as the result of suspect individuals being involved in them? If fan concerns about governance are so important, is English football's Supporters Direct (SD) initiative the way forward for football and for other sports too? Could the SD initiative be rolled out across different sports? Or is there another way to engage fans in the fight to establish good governance principles in sport?