Has Beckham got what he really, really wants?

Is David Beckham's time share agreement with LA Galaxy and AC Milan the best possible deal for him? Does it allow him to maintain his business interests and market presence in the US while generating further equity in his brand by playing in one of the world's leading fashion capitals? At the same time, is it the best way to ensure that he prolongs his playing career as the 2010 World Cup and Peter Shilton's England appearance record loom on the horizon? As such, what does the time share tell us about Beckham? About his portfolio of business interests? And about the management of athlete brands?