Spectacles required for 20/20 vision

Following the spectacle of last year's Indian Premier League 20/20 cricket championship, much was expected of this year's competition. Terrorist attacks on the Indian sub-continent nevertheless resulted in the IPL moving its prime asset to South Africa, but with only limited success. As the championship comes to an end, it is clear that the IPL 20/20 2009 has been only a shadow of what it was last year. Does this mean that the Indian IPL is solely India's sporting property? Is it a case that, in spite of globalisation, many sports remain deeply socio-culturally embedded? And to what extent should the IPL's experience this year sound as a warning to other sport leagues and competitions that have aspirations of international expansion?