Sayonara Setanta?

Rumours abound that broadcaster Setanta has less than a month to save itself; unless it can renegotiate contracts that it has with various sports, and bring in new investors, the company may disappear potentially creating problems for a number of sports. Which of these sports are most likely to be hit by the potential disappearance of Setanta, by how much, and in what form? Is the key to the company's future and for sports seeking to ensure that they retain a revenue generating relationship with the broadcaster, for these company's to accept a negotiation down in the financial values of contracts they have with the broadcaster? Or is playing 'hard-ball' (holding Setanta to the deal they have with a sport) the best way forward for a sport, and how might this tactic impact upon a sport's future relationship with Setanta (or perhaps this won't matter if Setanta disappears)? In addition to the micro-management issues of broadcaster/property relations, what are some of the macro-management issues that may emerge if Setanta goes out of business? How might the European Union view the company's demise, especially in sports where broadcast deals would thus be likely to fall into the hands of a small number of rival broadcasters, possibly creating a monopoly situation? And how might the demise contribute to a debacle that could become something akin to ITV Digital's ill-fated involvement in English football back at the start of this decade? Overall, though, given the relative size of Setanta, will its disappearance actually have any significant impact on any sport?