If you're not part of the solution, you're part of the problem

With online gambling already banned in the US, with Poland now on the verge of a ban, and with the EU set to ratify the Lisbon Treaty (of which a socially responsible sporting competence is a part), just how much time does online gambling have left? More specifically, does sport have to prepare itself for yet another new sponsorship era as online gambling companies disappear from the marketplace following a ban? Is this an extreme outcome for the online gambling industry, and a real concern for sport? Or will online gambling companies an important part of the sporting environment, not least because of the way in which they can identify, track and report instances of irregular gambling activity? In other words: are legislators faced with a simple choice of online gambling companies either being the solution or the source of the problem?