End in sight for social undesirables?

With tobacco sponsorships and advertising long gone, how long can alcohol and online gambling sponsorships last? Within 10 years, will both of these other forms of sponsorship have disappeared? Will any disappearance be the result of domestic legislative change, will the European Union intervene, or could markets dictate a shift as properties move away from an association with products and brands that are generally considered to be of an undesirable nature? Or is the debate about alcoholism sponsorships in particular nothing more than sensationalism? Is there any tangible or proven link between sponsorship, alcohol consumption and, for that matter, bad behaviour? And what about sponsorships involving online gambling companies - any evidence to support a link?