Sport's industrial architecture

The economic downturn could have a profound impact on sport's industrial architecture - defined by Jacobides as 'the roles played by companies in a sector and the rules (standards, regulations and conventions) that connect them. They define the way in which money is made - companies business models. They influence who does what which, in turn, determines who takes what (revenues, market share, competitive advantage and profit'. What will the post-downturn architecture of sport look like?